Week 13 Blog Post

These two commercials for Kotex Tampons are definitely a new way to advertise. Here is the first:

http://www.youtube.com/watch?v=QOM4AMV050A (Kotex, “Obnoxious”)

Here is the second:

http://www.youtube.com/watch?v=FRf35wCmzWw (Kotex, “Apology”)

Take a look.

I have to admit that these made me laugh. They were just so bold and truthful when it comes to tampon commercials. They did spark my interest in the product and I am not likely to forget the commercial anytime soon. Still, I highly doubt I would buy that specific brand because it told me absolutely nothing about it. So you have a witty commercial. What makes your product better than the products with the typical commercials?

This third commercial is for Dove Soap. Here is the link:

http://www.youtube.com/watch?v=iYhCn0jf46U (Dove, “Evolution”)

Again, it is truthful and bold. Most people claim that they know what goes in to making a person “fit” for an advertisement, but I doubt half the country does. Still, this commercial is just like the Kotex commercials. It tells me absolutely nothing about their product and why it is better for me to use.

These are both clever attempts at a new type of advertising, but that is all they are – a new type of advertising. I am sure that there are people out there who will go out and buy these products because of these commercials. I might try them out as well, but it will be because they are on sale or I have a coupon.